Welcome to My Opentravel CRM Blog
Opentravel CRM is an innovative new customer relationship management (CRM) and back office solution which is FREE!
Opentravel CRM offers enterprise software level features to travel agents and agencies using an innovative travel supplier based advertising model. Opentravel CRM will have a major impact on the travel industry. It ushers in a new software delivery model that has been increasingly and successfully employed in other industry segments, particularly with the widespread penetration and accessibility of Web 2.0 based services.
Opentravel CRM(or "OTC") is also innovative in embedding Web 2.0 features into its core business software solution fabric. It essentially has evolved the concept of CRM from its traditional passive interaction mode, which was focused on data collection, data analysis and subsequent target marketing to a healthier community based social network participant approach. Relationships are built on conversations and communication. Enabling travel agents to engage in ongoing communications and conversation which have value, enable agents to reach out and create meaningful relationships that create business opportunities.
I love OpenTravel CRM. It is really innovative at many levels.